Your guide for selling digital assets and online businesses
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Selling on Flippa
FAQ's
1. How long does it take to sell?
Selling takes time. Some assets sell within days and others take months. The key thing is to list with as much detail as possible. And, don’t forget to update your information at the end of each month. This speeds up the process a lot.
2. How should I price my asset?
Price reasonably. When you list, Flippa will give you a recommended price based on your historical performance and asset type. Remember, buyers look for opportunity but pay for performance. Buyers are interested in assets that have a history of performance, that are stable and preferably growing.
3. What does the Flippa platform actually do?
Flippa has the most buyers globally. Our unique marketplace will connect your listing with relevant buyers based on their preferences. You’ll then be able to liaise with buyers directly, use Flippa’s negotiation functionality, access our escrow service and safely transact. It’s an end-to-end platform.
4. Remember, when it comes to a sale, you’ll need to verify the information on your listing.
Flippa works to protect both parties. You’ll be forced to verify your claims when a buyer makes an offer.
Registration
ID Verification
ID Verification
Registration
Domains
If you are selling an undeveloped or parked domain, the fee is USD$10.
Starter Sites and Apps
If you are selling a starter or template site for beginners or an iOS or Android App, the fee is USD$15.
Established Websites
If you are selling a website or online business that is trading and generating revenue, the fee is USD$49.
Success Fees
When you sell your business or asset on Flippa, Flippa collects a variable success fee, which is calculated as a percentage of the final sale price. Read more about our success fees.
Create a listing
Information required to list
1. How long does it take to sell?
Selling takes time. Some assets sell within days and others take months. The key thing is to list with as much detail as possible. And, don’t forget to update your information at the end of each month. This speeds up the process a lot.
2. How should I price my asset?
Price reasonably. When you list, Flippa will give you a recommended price based on your historical performance and asset type. Remember, buyers look for opportunity but pay for performance. Buyers are interested in assets that have a history of performance, that are stable and preferably growing.
3. What does the Flippa platform actually do?
Flippa has the most buyers globally. Our unique marketplace will connect your listing with relevant buyers based on their preferences. You’ll then be able to liaise with buyers directly, use Flippa’s negotiation functionality, access our escrow service and safely transact. It’s an end-to-end platform.
4. Remember, when it comes to a sale, you’ll need to verify the information on your listing.
Flippa works to protect both parties. You’ll be forced to verify your claims when a buyer makes an offer.
Setting a price
Price Guide
As a guide, Flippa recommends you start with a price equal to 2-2.5x annual net profit. Note: this is your annual net profit in the most recent 12 months.
Valuation Tool
To get an accurate idea of what price your asset or business might be worth, consider using our Flippa Valuation Tool. It provides a realistic estimate based on comparable sales and the age, type, industry and financial performance of your online asset or business.
Be Realistic
Listing your online asset or business for sale at a realistic, achievable price will give it the best chance of sale. This price may even give your business a competitive advantage as more interested buyers can lead to a better result than you expected.
Information required to list
1. Fixed Price
Fixed-price is a method of sale where a business is advertised with a set price or guide that is open to negotiation. It is most suitable for businesses valued over USD$100,000.
2. Auction
An auction is held for 30 days after the business or asset is listed for sale. It is a great way to generate immediate buyer interest and is commonly used as a way to achieve a high price in a set timeframe. Auctions often achieve the best results as they create a sense of urgency due to the reduced number of days that the online asset or business is listed for sale.
In an ideal auction scenario, numerous potential buyers place bids until the price reaches the reserve, which is the minimum price you will accept for your online asset or business. Once the reserve price is met, bidding will continue beyond this until the highest offer is made, at which point the online asset or business will be sold to the highest bidder at the conclusion of the auction period. You also have the option of nominating a ‘Buy It Now’ or ‘BIN’ price, which is the price a buyer can pay you to acquire your online asset or business immediately.
Improving your listing
Revise and update your listing description.
To trigger buyer enquiries and to get the best price for your online asset or business, you need to show it in the best possible light. A compelling description coupled with a great photo can have a big impact.
Connect to Google Analytics.
Flippa integrates with Google Analytics. If you use Google Analytics for your online asset or business, please ensure your listing is connected. Buyers want to see how much traffic your site is receiving.
Upgrade your listing.
Dozens of new listings launch each day on Flippa which means yours can be overlooked. Consider purchasing one of Flippa’s premium packages to secure increased exposure. You can read above them in Q14.
Update your financial information.
Flippa asks that you input your revenue and expenses on a month-by-month basis for the most recent 12 months. As a new month starts, please ensure you enter the financial performance of the business for the prior month. It is also beneficial for prospective buyers to attach a separate profit and loss (P&L) statement which details the source of your revenue and expenses. You should also attach some kind of evidence of revenue which supports the information contained in your P&L statement. For example, an extract from your Shopify or Amazon dashboard if you have an eCommerce business.
Review your price.
Dropping the price isn’t necessarily the answer but neither is being stubborn. Being fixed on a number won’t sell your online asset or business but being willing to move within a reasonable price range will. Q9 above includes recommendations on setting an asking price.
Upgrade Packages
You can reach more buyers by upgrading your Listing at any time. It is a one-time charge. 
Check out our upgrade packages here.
Confidential listings and the NDA process
Your name, business name, business URL and financial attachments will be hidden from view unless an individual:
(a) has a registered Flippa Account;
(b) has signed a Non-Disclosure Agreement (NDA) in which they acknowledge that the information in your listing is confidential, that it is disclosed for a purpose and that they promise to keep it secret; and
(c) you have manually approved their NDA application by clicking ‘Accept.’
You will be notified by email when a buyer has signed the NDA. It is up to you whether you accept their application and release your details to them.
Sales Cycle Length
We often see online assets and businesses sell within a month but typically it’s a 3-5 month process.
Amend a listing
Managing your account
Managing your account
Buyer enquiries
How to accept an offer
If you have an auction-format listing, there are two ways a buyer can express intent to purchase your online asset or business. Firstly, they can bid on the listing. You can accept or reject a bid. If their bid exceeds your reserve price at the end of the auction period, this buyer will be successful and you will proceed to Flippa's Post Sales Completion Area.
In the case of a fixed price listing, a buyer can place an offer using the ‘Make Offer’ box. You can accept or reject the offer. If you accept their offer, the sale will be marked closed and you will proceed to Flippa's Post Sales Completion Area.
When to accept an offer
It is tricky to know when to accept an offer. At Flippa, we recommend that you carefully consider every offer that is presented to you. whether it is a bid in the case of an auction or an offer for a fixed-price.
An offer is certainly always open to negotiation. Your circumstances may also help determine when to accept an offer. For example, you may need the proceeds of the sale to input into a new project.
You may find that a buyer presents an offer to you verbally, via phone call, Skype or email. At Flippa, we recommend that where possible, all communication with buyers occurs on the Flippa platform. This extends to offers. If a buyer tells you they would like to place an offer, or they make an offer outside the Flippa Platform, kindly remind them to place it formally on the Flippa Platform for your consideration.
You will be notified by Flippa when an offer is placed. You can view, accept or reject an offer from your Flippa Dashboard.
Entering into a contract 
of sale
Post-sales process
After an offer is accepted you will be taken to Flippa's Post-Sales Completion Area. This is where you can discuss the details of the online asset or business transfer or cover any additional questions. Some offers may be conditional on further due diligence or finance. This detail is often covered here.
From there, the escrow process can begin. You will notice that Flippa is connected with Escrow.com. This is a simple step by step process which ensures that all parties are protected throughout.
Once money is in escrow, the asset transfer begins.
Need assistance?
If you have any questions or require assistance, feel free to contact us anytime.